2022 Advertising ‍ moody

Year Category Client

The name "006" originates from the lens’s ultra-thin profile of just 0.06mm. Moving away from conventional industry aesthetics, the design replaces "thinness" with illustrations of everyday objects to evoke a sense of comfort that resonates with daily life. It might remind one of a gentle breeze blowing through a curtain or the slight flutter of a tablecloth as someone walks past—inviting consumers to imagine a feeling of weightless softness. The two orange dots represent the lens's "bimolecular moisturizing mechanism" and also serve as the "oo" in the moody logo, symbolizing eyes—a signature element of the brand. This concept carries over into the advertising visuals: the moisturizing molecules are personified, and the sensation of hydration is reimagined as a swimming pool. The result is a visual identity that perfectly aligns with the product’s positioning youthful, relatable, and deeply rooted in everyday life.

006隱形眼鏡名稱來源於超薄僅0.06mm的鏡片,設計上將薄去除掉市面一貫的表現形式,改用一種接近日常可見的物品繪製,期盼該鏡片的舒適感能和生活場景有所呼應,可以是涼風吹過窗簾,使其飄動;也可以是走過餐桌,桌布輕微揚起,消費者可自由想像,給人一種輕盈柔軟的體驗。兩個橘色圓點則代表鏡片的雙分子保濕機制,也是moody字母中的“oo”代表了眼睛,是該品牌的經典常用元素,如此形成了現有的包裝。而在廣告中也同步延續了這樣的概念,將雙分子擬人化將水潤感以泳池展現,呈現出一套符合該產品定位的視覺,大眾年輕且具有生活感。

Executive Director ╱ Ivory Ho
Art direction & Design ╱ Ivory Ho
Product Design ╱ Ivory Ho

Photography team
Director of Photography ╱ Frank Fan . Kai
Photography ╱ JIANG QIANG

Video team
Executive Director ╱ Ivan Hsu
Assistant Director ╱ Sunny Chen
Edit & Script ╱ Ivory Ho . Shangjie Lu 
3D Artist ╱ Ray Han
Animator ╱ Shangjie Lu 

Producer ╱ CHEYUAN . Sunny Chen
Makeup Artist ╱ Freya Ni
Hair Artist ╱ Ron Tian
Stylist ╱ Alice Hsu
Prop Master ╱ Alice Hsu