2022 Packaging,Product Design moody
Year Category Client
Derived from the 'M' transformation of the moody logo, this shape serves as a universal design element adaptable across various scents. The motif is rendered with fine lines that traverse and connect across all six faces of the cube, creating a structured typographic layout while simultaneously partitioning the visual field. Within this framework, scents are translated into imagery, with the 'M' shape functioning as a frame. By varying the line weight—from delicate to bold—the motif can shift into a distinct illustrative style. This hidden symbol is embedded across multiple channels and packaging, carrying layered meanings that extend beyond mere decoration to unlock new dimensions for marketing visuals. While the logo remains the protagonist, this simplified abstraction subconsciously reinforces brand recognition in the consumer’s mind.
由moody上的m形變,在包裝上能有通用的元素利於延伸各種氣味。該形狀以細線在正方體六面上彼此連接,形成整齊的文字版式,同時也切割了畫面,氣味能以圖像呈現,形狀在畫面中扮演框的角色;細線也可變換成粗線直接成為一種插畫風格。該品牌在許多渠道或包裝上都藏了這個符號,它乘載了多種用意,不只是提供元素,也能夠展開行銷視覺上的想像空間。主角依然是logo,但這種更為簡化的形式也能無意識中讓消費者聯想到品牌本身。