Colored contact lenses are a new form of facial makeup, yet consumers often overlook a crucial parallel: just as makeup requires skincare, lenses demand eye care. While addressing myopia, one must recognize that eyes also battle aging—a process that involves the entire face. As a benchmark in the contact lens industry, we aim to elevate eye care to the same priority level as skincare, honoring the unique status of the eyes within the facial landscape. Our advertising and packaging center on the model’s eyes, departing from the industry’s conventional blue-and-white palette. We envision our care solution as a premium staple among a consumer’s skincare collection—not just a functional necessity, but a visually sophisticated product that redefines the category.

美瞳是一種新型臉部彩妝，消費者卻忽略彩妝之於臉部保養品同等於美瞳之於眼部護理產品的道理。在解決近視問題的同時要了解雙眼也需和歲月抗衡，面對衰老問題是整張臉孔的事。作為隱形眼鏡標竿品牌，提升眼部護理同等於臉部保養的意識，並關注雙眼在臉孔中的獨特地位。設計上將廣告排版聚焦在模特眼部，並以此延用在產品包裝，屏除過往同品類一慣的白與藍，更希望消費者的眾多保養品之中護理液能是同等級的存在，既能解決需求也能在視覺上具有品牌辨識度及品類成熟度，擺脫品類傳統作風。